Web 1.0 use and Web 2.0 contribution
The Office of National Statistics have released an ICT report called Focus on a Digital Age, with sections that include (among others) use of ICT at home, use of the Internet and International ICT. All useful numbers and graphs. Except.
The use of the Internet section describes the high percentage of people over the age of 16 who’ve gone online in the past 3 months, but their description of “going online” reeks of Web 1.0. There’s a very distinct absence of user-contribution in their summary of what people can do online:
The only options to give something back to the online community are writing email and selling goods/services. What about blogging? Tagging? Creating content?
I’ve been looking for some research which does track participant contribution for a while now. Happily, on the same day that I discovered the ONS’ short-sighted stats, I also dropped in on Beth’s blog, where she’s posted about the lurker to contributor ratio in tagging compared with other online communities. She points to a UK-based JISC ‘SPIRE’ 2007 survey, and digs out the following chart and information (which also quotes Charles’ 1% rule):
“It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other
89 will just view it. It’s a meme that emerges strongly in statistics from YouTube, which in just 18 months has gone from zero to 60% of all online video viewing.”
Guardian Online July 20, 2006.
The survey results show a much higher level of contribution than this, with 20% of those who use mySpace and youTube contributing in some form. This could be indicative of a general increase in this area but is probably an effect of this aspect of the survey being too simplistic.
This area requires more research especially into what motivates individuals to comment or create. The follow up email interviews to the survey were designed to gain an insight into this issue but are not very comprehensive.
Combined, they give a rough idea of the current state of internet use, and offer a healthy distinction between Webs 1.0 and 2.0.
~ by aleks on March 19, 2007.