“Generation Virtual” changes culture
Irritating these “Generation X, Y and Z” labels may be, here are a couple of choice quotes from some Gartner Research which claims Generation Virtual will change culture, society and business:
For Generation V, the virtual environment provides many aspects of a level playing field, where age, gender, class and income of individuals are less important and less rewarded than competence, motivation and effort
“Companies will need to shift from collecting personal data about individual customers toward collecting more-complete and more-relevant data around online customer behavior and influence on others,” Mr. Sarner said. “Companies will need new processes, new skills and a restructuring of how data is collected and used as they shift from demographic to psychographic insight. If companies follow a truly persona-centric approach, they can use the highly relevant information the persona leaves. Although the real person may never be known, far more intimate information of the persona’s actions, personality, lifestyle habits and attitudes can be collected and exploited for business goals.”
~ by aleks on November 14, 2007.